Portfolio
We have over 10 years of experience helping IT services leaders and brands build more connections, improve visibility, and deepen trust with strategic social media campaigns.
Complete is an established IT service provider with offices around the country. They offer a range of IT services, including managed IT services, data analytics and business intelligence services, along with specialized security and compliance services for financial institutions.
The Problem: Despite their relatively large sizes, the company did not have any LinkedIn presence. That lack of presence was not only a squandered opportunity from a sales and business development point of view, but it was also hampering the expanding company’s ability to attract top-flight new hires.
The Strategy: The goal was to help Complete Network build a LinkedIn profile that reflected its size and specialized focus.
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We identified 4 main pillars for information content for their:
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Timely cybersecurity advice aimed at a technical audience
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Deep dives into business intelligence and business and analytics
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CMMC, FFIEC, HIPAA, and other compliance-related advice
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We supplemented those four areas with brand-building posts that help to build a more relatable side of the company.
The Results: In the short time since starting our collaboration Complete Network completely revitalized their online presence. This includes having maintained strong, consistent follower growth on LinkedIn, engagement from prospective clients and high-quality job candidates.​
"Firewalls, routers, VPN servers; businesses have always relied on security devices to protect their networks. Increasingly, however, they’re a liability.
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Why? There are several reasons. Old code that makes them vulnerable to known attacks is part of the problem.
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In other instances, these devices fall outside of traditional cybersecurity monitoring platforms or are poorly integrated into a business’s logging solutions.
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Get aggressive about patching. Don’t let weeks or months go by before you apply the latest firmware updates. Subscribe to vendor security feeds and apply patches within 48 hours..."
year over year increases
Sample Posts
"Do you know where you’re storing controlled unclassified information (CUI)?
There are over 125 types of CUI, organized into 24 category groupings, and understanding which types of data your business handles and how it handles it is fundamental to CMMC compliance.
Difficulty stems from the fact that CUI often isn't clearly identified when contractors receive it, yet the responsibility for proper identification and handling falls largely on the recipient organization.
Here are some tactics you can use to properly identify CUI in your business:
Develop data intake procedures
You should have clearly defined processes for receiving new data from the government, which include mandatory review, standardized intake forms, and a security team consultant.
Implement regular discovery scans
Machine learning algorithms can help you automatically scan across file servers, shared drives, email archives, database systems, and other locations to identify CUI that you might otherwise have missed.
Commit to continuous improvement
Leadership support and resource allocation, which includes promoting clear accountability and incorporating lessons from audits or incidents, and benchmarking against peers and industry best practices, can help you lay a strong foundation for ongoing compliance."
Astute Technology Management is a veteran managed IT services provider in Ohio, with several decades of experience helping businesses around the state stabilize their technology and make the right investments.
Problem: Before engaging with us, Astute Technology Management had using generic social media posts from a well-known MSP marketing service. Predictably, the posts were contributing nothing to the overall marketing efforts of the company.
The Strategy: Because the Astute Technology Management team specialized in working within the commercial construction and manufacturing fields, the first goal was to build them an online presence that reflected that focus.
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To help highlight the company’s expertise in the commercial construction firm, we started building out an executive-driven LinkedIn campaign that highlights key figures in the company and helps them build a distinct voice on LinkedIn, which included text, photographic, and video content.​
In addition to organic LinkedIn, we also help Astute’s leadership earn noteworthy PR coverage from media in their field and region, accelerating their visibility and expanding their audience.
LIGHTS
The Results: Powered by new, strategic content, Astute Technology Management has made continuous growth both on their LinkedIn metrics, search engine optimization efforts, and overall business growth.​
During our collaboration, Astute Technology Management has maintained a rapid pace of growth, which includes being a 3-time honoree of the Inc. Magazine 5000 list, several “Fast 50” growth award from the local business media, and several IT service industry awards.
In addition to organic LinkedIn, our solution also included personal PR campaigns centered on the firms president and vCIO, helping them earn valuable media placements, greater visibility, and new backlinks.
Sample Posts
"Manufacturers can be resistant to technology change, and we don’t blame them.
Their operations are complex, deeply interconnected, and mission-critical. Every lost minute or hour of production capability equals dollars lost. That makes simple IT upgrades or changes feel threatening.
Compounding this general risk aversion is the fact that new software or technical deployments are manufacturing companies also come with some steep technical challenges.
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Without specialized in-house IT, disagreements between departments or staff can become a paralyzing wave of doubt.
The best thing that manufacturers can do to keep these projects on a positive track is careful planning. Network audits to uncover legacy system dependencies, taking the time to deeply understand your customization requirements, and proactively addressing integration challenges are all strategies you can use to reduce anxiety.
Are you a manufacturing company in Ohio that’s had technology problems? We’d love to hear more about your challenges and victories in the comments."
"We feel strongly that multi-factor authentication is the single best security measure a business can take, but it’s not infallible.
As with everything cybersecurity, poorly trained staff can undermine even the best MFA solution if they’re not trained to spot and respond to threats.
Social engineering is one of the popular methods that hackers use to bypass even secure MFA solutions. This can take several forms
In an “adversary in the middle” attack, hackers try to trick users into thinking they’re logging into a genuine website or application, then capturing the MFA credentials from the fake site and passing them on to the legit one.
MFA bombing is another method. Using this approach, attackers take advantage of the push notifications, hoping users get frustrated with the continuous prompts and accept one to stop the notifications.
The Scattered Spider hacking group used this method to infiltrate MGM Resorts just a few years ago.
MFA can stop over 90% of the most common cybersecurity threats, and we feel strongly that businesses should deploy it on all their computers. But you need to complement it with regular training to maximize security."
Coffman Media is one of the nation’s leaders in digital signage integrations, with a portfolio of elevating the end-user experience at large retailers, hospital networks, and corporations.
Problem: Because of their high customer lifetime value and need to reach decision makers in very targeted fields, LinkedIn presented the Coffman Media team with a unique opportunity. However, without an internal marketing team, they needed an external team who understood their unique industry and .
The Strategy: A very specific audience—senior customer experience, store planners, and marketing directors—made LinkedIn an ideal platform for Coffman Media’s marketing. First, we dug deep into their buying criteria, then helped Coffman Media refine its messaging.
Finally, we launched a ongoing LinkedIn campaign centered on compelling, visual content that met the high standards for their industry.​
The Results: Complementing the Coffman Media team's even-focused marketing strategy, we've been able to not only grow their social media presence, the company has reached new
Sample Posts
"The largest ever study on the impact of in-store digital signage was recently published in the Journal of Marketing.
Researchers working at both Vrije Universiteit Amsterdam (VU Amsterdam) and Babson College analyzed data spanning 237 advertising campaigns and 30 million shoppers.
One of the most interesting facts uncovered in the study is that digital signage not only affects point-of-sale purchases, it also “stimulates incremental consumption for a brand beyond featured products at the checkout counter.”
What does that mean? It means shoppers who see in-store digital ads are more inclined to purchase the brand’s other products during the same trip.
What’s worth noting, though, is that this effect tends to work for new and low-priced products, as opposed to high-ticket items."
"Corporate leaders struggling to train and upskill employees have a powerful tool in digital signage. Here’s why:
Signage provides a stronger path to micro-learning. All-day training sessions are horrible for retention. Studies show that less than 25% of the information from a day-long seminar is retained 24 hours later.
In contrast, strategically placing digital signage around your facility with reminders, helpful tips, and provocative questions reduces cognitive load, increases engagement, and combats memory decay, improving retention.
Digital signage also provides increased engagement.
A 2022 study by Axios and research firm The Generation Lab found that 82% of workers ages 18 to 29 say doing the minimum required to keep their jobs is pretty or extremely appealing.
One way to motivate a jaded workforce is to build interactive content rich in audiovisual elements that incorporate AI-powered camera technology and complementary digital technologies."
"The American consumer, retail shoppers are bargain hunting. Can digital signage help you attract budget-conscious customers?
Most research indicates the answer is broadly, yes. Digital signage gets notice at higher rates than paper signage and is more memorable.
However, Researchers Anastasia Nani and Andrea Ordanini recently explored the impact of promoting discount on digital signage and found the following:
“Through two field experiments in grocery stores involving 7,009 customers, we found that promoting price discounts on digital screens has a significant impact on the sales of discounted products located farther from digital screens. Our results show that digital screens promoting price discounts effectively increase customer spending only for discounted products located farther from screens. Interestingly, this effect was negligible for products positioned near the screens.”
Turns out that the role of signage is more nuanced than just “build it and they will come.” Let us know if you have any questions.